Do your clients constantly complain about your prices?

Occasional pricing objections are normal for any business. However, if this happens to you ALL THE TIME and you know  you're charging your worth, the issue is probably NOT your prices but simply a disconnection between your prices and your sales funnel.


Why Sales Funnels Matter

Your sales funnel is what attracts and retains certain types of clients into your business, and it is a combination of three elements: Branding, Marketing, & Customer Service. 

If any of these aspects fail to align with the level of pricing you offer, the disconnect will lead to ongoing complaints from customers.

Branding: How you look to clients.

Marketing: How you talk to clients.

Customer Service: How you act with clients.

These elements have nothing to do with your actual worth, rather, they shape how clients perceive your worth - and their perception is what justifies your pricing. Clients don’t inherently know how much you’re worth, you have to tell them. If clients don’t see alignment between these factors and your prices, they'll be more likely to push back.


Perception Over Actual Worth

You don’t have to "worth” the prices you charge in a literal sense for clients to accept them. If you’re charging luxury prices, your branding, marketing, and customer service must convey a luxury experience. 

Take luxury brand Louis Vuitton as an example. People know they’ll pay upwards of $1,600 for a bag when they enter the store, and they don’t argue the price. Why? Because Louis Vuitton’s branding, marketing, and customer service deliver a cohesive luxury experience at all phases - their customers know what to expect before they walk in the door.

The bags themselves may not be “worth” that much intrinsically, but their perceived value allows the company to command those prices, and your independent beauty business can adopt and implement this same structure.


How to Align Branding, Marketing, and Customer Service with Your Pricing

To avoid client pushback, you need to assess these areas of your business and ask, "Do I look, talk, and act like a luxury brand?"

1. Branding: How You Look

Branding is more than just a logo. It’s your clients’ first impression, often made before you even interact with them. This includes your online presence, the organization and décor of your workspace, your personal appearance, and your body language. Do you look like a luxury brand?

2. Marketing: How You Talk

Marketing is how you communicate with clients, whether through texts, calls, or face-to-face interactions. Consistency, professionalism, and a polished tone should be your focus. Do you talk like a luxury brand?

3. Customer Service: How You Act

Customer service is the full experience your clients go through—from booking to checkout. Are you fully present during appointments? Do you go the extra mile to make clients feel valued? Do you act like a luxury brand?


Conclusion

If you are an independent stylists or beauty professional whose clients are endlessly arguing your prices, you are (unintentionally) attracting the type of clients who don’t want to pay you - and you can experience problems even if you’re worth EVERY CENT. The good news is this is often solvable by analyzing and adjusting these three elements of your business, you might be shocked at how quickly you see a difference.

Think about the luxury experiences you have had in the past and take a moment to review how your branding, marketing, and customer service align with your prices. When these aspects don't match your pricing strategy, customers will always have something to say. Ensure that every element of your business communicates the value you're asking clients to pay for.