Tuesday, October 08, 2024
Kelsey Taylor
Tuesday, October 08, 2024
Kelsey Taylor
Running your own business can be both highly profitable and fulfilling, especially for established stylists. However, before transitioning from commission to independence, it's essential to understand all the responsibilities that come with managing your own business.
As someone who has managed one of the largest salons in Atlanta, I’ve navigated the complexities that take place behind the scenes. I'll break down what commission salons provide on the backend so you can better understand the scope of responsibility required to manage a beauty business and offer key milestones you’ll want to reach so you can make an informed decision before taking the leap.
While I'm pro-independence, it isn’t the right choice for everyone. It will boil down to your personal and professional needs, desires, and goals.
Independence offers flexibility, autonomy, creative freedom, and the potential to easily make six figures—especially if you’re an experienced stylist. However, it also requires discipline and the ability to handle the full responsibilities of running a business.
Commission salons, on the other hand, allow you to show up, work, and get a check. They handle the complex tasks for you, provide continued education, and allow you to focus solely on your clients. However they often come with strict scheduling requirements and guidelines that ensure their business runs smoothly.
Many stylists have an idea of what commission salons manage behind the scenes, but it’s often more than you might think. Running your own business—whether in a suite or booth—requires more than just being a great stylist. Here’s what your current salon is likely handling for you:
Branding & Marketing: Attracting clients with strategic branding and digital marketing.
Customer Service: Booking appointments, rescheduling clients, processing payments, managing difficult client situations, and quality control for services.
Growth & Development: Helping you track your numbers, set goals, and often offer professional training to help you grow.
Inventory Management: Ordering and stocking necessary products, counting and managing inventory.
Business Management: Handling payroll, hiring, scheduling staff, and paying bills.
Community Support: Providing a support system of peers and mentors.
Regulation: Managing state board requirements, business licenses, and compliance.
Once you understand these areas, they’re manageable. If you can handle wild-card clients regularly, I promise you can handle these tasks. However, your long-term success will depend on your ability to create systems and execute these responsibilities consistently.
Realistically assess your work ethic and natural drive. Do you have the discipline to tend to a business regularly? Are you willing to seek guidance and business support when needed? Reflecting on your tendencies and personal goals will help you determine which path—independent or commission—is best for you.
Also consider your motivation for wanting to go independent - are you seeking financial and creative freedom, feel your current salons culture is not healthy, or feel trapped by the structure?
In some cases you can find the freedom you're looking for without sacrificing your stability by seeking out another salon that's more in-tune with your value system. Other times, you’re ready to move on and level up. Either way, really take the time to assess your why and evaluate the emotions happening for you, and assess the risk before taking a jump.
If you’re ready to put in the effort to develop and grow your business, here are a few considerations and milestones I recommend reaching before leaving your commission salon:
Pre-Booking: Are you consistently 80% booked? Keep in mind that some clients may stay with the salon. Assess how many of your clients are loyal to you, as these clients will form the foundation of your new business and give you a financial cushion that provides mental space for you to establish your business, create systems, and attract new clients.
Product Cost & Sourcing: Understand which services you perform most often, the products you use, and their costs. Once you're independent, you'll need to cover these expenses yourself. If you are a stylists who tends to overpour, like myself, consider how much extra product you use on clients, how many foils you use, how much product are you actually using on each client.
Product Pricing Note: Larger salons often benefit from bulk pricing, so do your research to know how much your supplies will cost you directly vs looking at how much your salon pays for them.
Timing & Schedule: Evaluate how long it takes you to complete services and when you're able to offer them. Consider if you will keep your existing schedule or change it and how that will impact your income.
Profit & Loss Analysis: Before making the leap, run the numbers. Look at potential locations, estimate rent and other expenses, and factor in your service menu to calculate how much you'll actually make after covering costs. Tools like a Service Pricing Calculator can help you forecast potential earnings. Using a tool like this can be extremely enlightening to the true cost for each service and can help you create a pricing strategy that meets your needs.
Without a clear pricing strategy, you risk stalling your business’s growth and create financial instability, client loss, and an unsustainable workload or burnout.
Running your own business can be the most fulfilling and profitable experience for the right stylist. However, some stylists may prefer the safety and predictability of a commission-based salon. Ultimately, the decision comes down to your natural personality, personal & professional goals, and lifestyle needs.
If you want support navigating this decision, our team offers guidance for independent stylists and beauty professionals, helping you create systems, drive clients, and understand your business. Not to mention there are several other beauty coaches available to help you navigate the terrain, but at the end of the day, make the choice that works best for you and your family.
If you'd like to talk it through, feel free to reach out—I’m just an email away. Contact me anytime at: kelsey@thesilkstone.com
Service Pricing Calculator: Understanding how much you actually make on each service can be extremely enlightening but can be overwhelming due to all the detailed math required. I created the Service Pricing Calculator specifically for stylists and service providers. It does all the math for you automatically and offers visual results so it's easy to see and understand how much you actually make from each service after cost. Download the Service Pricing Calculator here
Additionally, if you have questions, you can always reach out to me and I'm happy to offer you guidance or point you in the right direction, email me at kelsey@thesilkstone.com
Kelsey Taylor is a licensed cosmetologist who transitioned to the beauty industry after managing strategic marketing efforts for companies in corporate America. With experience as a stylist and overseeing operations for corporate salons, Kelsey now focuses on providing a valuable content bridge to help independent stylists and small beauty business owners keep up with big business and make their mark.
Silkstone was created to serve independent stylists & small salon teams and help them create, advertise, and manage their small beauty businesses so they can build a successful independent career without relying on a corporate salon.
© 2024 Silkstone LLC. All rights reserved.
Disclaimer: The opinions expressed in this article are the author's own and do not necessarily reflect the views of associated salons or partners.
Kelsey Taylor is a licensed cosmetologist who transitioned to the beauty industry after managing strategic marketing efforts for companies in corporate America. With experience as a stylist and overseeing operations for corporate salons, Kelsey now focuses on providing a valuable content bridge to help independent stylists and small beauty business owners keep up with big business and make their mark.
Silkstone was created to serve independent stylists & small salon teams and help them create, advertise, and manage their small beauty businesses so they can build a successful independent career without relying on a corporate salon.
© 2024 Silkstone LLC. All rights reserved.
Disclaimer: The opinions expressed in this article are the author's own and do not necessarily reflect the views of associated salons or partners.
Download easy-to-use digital tools & calculators designed to help stylists and small beauty business owners get big salon results.
Download easy-to-use digital tools & calculators designed to help stylists and small beauty business owners get big salon results.
© 2024 Silkstone LLC, All Rights Reserved.